Tuesday, June 5, 2012

'Snow White' Sweeps Box Office With $56.3 Million Debut

Fairytale adaptation sees fourth-largest opening of 2012, knocking 'Men in Black 3' out of its first-place spot.
By Ryan J. Downey


Kristen Stewart as "Snow White"
Photo: Universal

Charlize Theron, Chris Hemsworth and Kristen Stewart had plenty of reasons to celebrate at the MTV Movie Awards on Sunday night (June 3).

Not only did Stewart take home her fourth consecutive Best Kiss award for her "Twilight" lip-lock with Robert Pattinson, but the trio's brand new movie, "Snow White and the Huntsman," topped the box office with a strong $56.3 million domestic opening, marking the year's fourth-largest behind only "The Avengers," "The Hunger Games" and "The Lorax."

The success bodes well for Stewart's post-"Twilight" future as well as Hemsworth's prospects outside of the Marvel Universe.

"Snow White and the Huntsman" had no problem overtaking the other Snow White-related movie released this year, "Mirror, Mirror," which took in $62.5 million during its entire theatrical run. Charlize Theron is also in "Prometheus," which opened overseas (ahead of the U.S.) to $35 million.

"Piranha 3DD" opened at just 86 locations, taking in $179,000. (By comparison, "Snow White and the Huntsman" opened at 3,773 locations.) The schlocky sequel was simultaneously released on video on demand services like iTunes. Low-budget horror films often depend on post-theatrical sales to turn a profit.

Last weekend's #1 movie, "Men in Black 3," dropped 46 percent with $29.3 million in its second weekend of release, for a $112.3 million domestic total.

"Marvel's The Avengers" was #3 at the box-office with a still strong $20.3 million — the biggest fifth weekend for any movie ever other aside from "Avatar," "Titanic" and "The Sixth Sense." Over the weekend, "The Avengers" became #3 on the all-time domestic list.

"Battleship" was #4 with $4.8 million for a $55.1 million total. "The Dictator" rounded out the top five with $4.7 million for a $50.8 million total.

This weekend will see the domestic release of Ridley Scott's "Prometheus" and "Madagascar 3: Europe's Most Wanted."

Jaw-dropping, heart-pounding, gut-busting moments galore. See what just happened at the 21st annual MTV Movie Awards!

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