Mixpanel Is Tracking More Than Actions Now, Introduces User Analytics

Every time I talk to Mixpanel co-founder Suhail Doshi, he likes to update me on how many actions his analytics startup is tracking for its customers every month. (In case you're wondering: The latest number is more than 6 billion.) But Mixpanel isn't just tracking actions anymore ? starting today, it's tracking people, too and providing a more "user-centric" view of its data. Specifically, when customers open up their Mixpanel dashboard, they'll see a new menu under the "actions" section called "people", where they can get data about all of their visitors, such as gender, age, and country, and then correlate that data with user activity, so that, for example, you can tell whether men or women are spending more time in your app. Doshi says these are the kinds of "really hard but very specific" questions that most companies have to build their own in-house analytics systems to answer.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/nYFioEhPeXo/

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